Published February 13, 2025 | Version v1
Publication Open

THE PARADIGMATIC SIGNIFICANCE OF TRANSLATING ADVERTISING SLOGANS

Description

This article analyzes the paradigmatic problems that arise in the process of translating advertising slogans, their origin, development, positive and negative aspects and their integration with philosophy and other sciences. The practice of translating advertising slogans is closely related to the development of international trade. As products and services enter various markets, there is a need to adapt their promotional materials to local languages.

Keywords: Advertising slogans, translation, paradigmatic significance, linguistics, intercultural communication, semiotics

Files

29-33.pdf

Files (361.3 kB)

Name Size Download all
md5:d76c2f93ce995a06e752c6380d4733c9
361.3 kB Preview Download