PROBLEMS ARISING IN CONSUMER CHOICE AND THEIR SOLUTONS

Today, the impact of consumer choice on our country's markets as well as the global market is significant. This article evaluates the influence and position of consumer choice in the process of entering domestic and global markets for goods and services. It also examines the issues that arise in consumer choice and possible solutions to address them.

           KEY WORDS: Utility , Total utilty (TU),  Marginal utility (MU),  Util , Goods, Law of diminishing marginal utility , Good, Bad, Indifference curve,  Consumer, Income, Demand.