THEORETICAL FOUNDATIONS FOR STUDYING THE PHENOMENON OF SOFT POWER IN INTERNATIONAL RELATIONS

This article aims to provide a thorough knowledge of soft power through an investigation of its complex nature. It does this by exploring the concept's theoretical foundations, historical development, and current importance in international relations. This study attempts to clarify the nuances of soft power as a vital component of contemporary statecraft and international relations by looking at the many faces of soft power, such as cultural impact, emotional appeal, and diplomatic tactics. In the contemporary world, more and more nations are realizing the power of soft power, recognizing that winning hearts and minds is often more effective than wielding military might. This approach, championed by Joseph Nye, emphasizes the use of cultural influence, diplomacy, and positive narratives to achieve foreign policy goals. By promoting their values, fostering cultural exchange, and cultivating positive relationships, countries can build international trust, secure allies, and ultimately achieve their objectives in a less confrontational manner. This shift towards soft power underscores the importance of intangible assets, like cultural influence and diplomatic heroism, in navigating the complexities of the 21st century.