Muslimakhon Shokirova, Shakhboz Sobirov. THE ROLE OF ARTIFICIAL INTELLIGENCE IN PREDICTING CONSUMER BEHAVIOUR IN ONLINE RETAIL. ZT [Internet]. 2025 Sep. 24 [cited 2025 Dec. 8];3(9):46-8. Available from: http://zamtadqiqot.uz/index.php/zt/article/view/1475