ROLE OF MASS MEDIA IN BUSINESS COMMUNICATION

Authors

  • Ahmedov Azimjon Ilhomovich the teacher of Andijan State Institute of Foreign Languages
  • Xamidov Iskandar, Ubaydullayeva Ro'zixon, Toshtemirova Erkinoy the student of Andijan State Institute of Foreign Languages, 312-group – English language and literature

Abstract

This article about, the purpose of mass communication is to spread a message and to reach a large and diverse audience. In the business world, mass communication is a term that refers to communicating in a way that reaches and affects a large amount of people in a short amount of time. Companies may use mass communication in order to announce a new product, reach a target market, send a message, or any number of other reasons.

 

References

Sparks, Colin (2007) Globalization, Development and the Mass Media, London: Sage Publications

• Straubhaar, Joseph (2007) World television: from global to local, Los Angeles: Sage Publications

• Thompson, John (1995) The Media and Modernity: a social theory of the media, Cambridge: Polity Press

• Thussu, Daya (2006) (ed) International Communications – continuity and change, London: Hodder Education

• Tomlinson, John (1999) Globalization and Culture, Cambridge: Polity Press

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Published

2023-11-22

How to Cite

Ahmedov Azimjon Ilhomovich the teacher of Andijan State Institute of Foreign Languages, & Xamidov Iskandar, Ubaydullayeva Ro’zixon, Toshtemirova Erkinoy the student of Andijan State Institute of Foreign Languages, 312-group – English language and literature. (2023). ROLE OF MASS MEDIA IN BUSINESS COMMUNICATION. ZAMONAVIY TA’LIMDA FAN VA INNOVATSION TADQIQOTLAR, 1(3). Retrieved from http://zamtadqiqot.uz/index.php/zt/article/view/31

Issue

Vol. 1 No. 3 (2023): ZAMONAVIY TA'LIMDA FAN VA INNOVATSION TADQIQOTLAR

Section

Articles