THE IMPACT OF MASS MEDIA ON GROWING SOCIETY
Keywords:
Keywords: mass media, social change and growth, media audiences, Functions of Mass Media, Other functionsAbstract
The mass media can help to spread the spirit of self-reliance and national development among the people which is helpful for nation building. It is also encourage to fight against some oppressive social practice like untouchability, child marriage, caste restriction etc. mass media can play an important role in the process of create public opinion and provide towards the people to raise their voice against corruption and monopoly rule by the ruling party. Now-a-days various changes are coming in our society due to the increasing rate of media. Some of them are positive and some are negative. Rapid political, social, cultural, and economic changes have been occurringin our society due to the active role of mass media. So, mass media is regarded asthe fourth estate of democracy. There is no denying the fact that mass media has become an essential part of our personal and public life. In present days media established many new milestone in different aspects including in society.
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