THE INFLUENCE OF MASS MEDIA ON MODERN SOCIETY: A COMPREHENSIVE REVIEW
Abstract
Mass media, comprising various forms such as television, radio, newspapers, magazines, and the internet, exerts a substantial impact on societal beliefs, attitudes, and behaviors. This comprehensive article investigates the multifaceted role of mass media in shaping public opinion, influencing social perceptions and cultural norms, impacting individual behavior, and fostering both ethical challenges and opportunities for societal advancement.
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