THE PARADIGMATIC SIGNIFICANCE OF TRANSLATING ADVERTISING SLOGANS
Abstract
This article analyzes the paradigmatic problems that arise in the process of translating advertising slogans, their origin, development, positive and negative aspects and their integration with philosophy and other sciences. The practice of translating advertising slogans is closely related to the development of international trade. As products and services enter various markets, there is a need to adapt their promotional materials to local languages.
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